New concepts usually start out fuzzy and then refine with time. But the risk is, too many projects stay fuzzy, then don't enough buy-in (because of the fuzziness) until they eventually . . . fuzz out . . . 😞
The behavior mapping process I developed is like putting dough through a spaghetti machine.
It will squish out the inconsistencies and unforeseen blind spots in your mission with razor-like precision until you develop an elegant, de-fuzzed, and laser-focused concept that people love.
We'll systematically go through a full catalog of nearly one-hundred evidence-based persuasive techniques drawn from behavioral science, neuroscience, game design, and environmental psychology and asses how each of them could be used in your mission.
Then we will map out the steps you want your target person and how we will influence them to act in a surgical level detail using this ten-step process:
1. The God Metric - What is the one environmental metric you are trying to change?
2. The Actor - Who is the target actor you are trying to influence?
3. First Contact - How will your target actor first see or hear about your project? (18 tools)
4. Cue - How will you cue them to act? (10 tools)
5. Data - What data sets are you working with? (8 tools)
6. Action - What specific action do you want your actor to take? (2 tools)
7. Progress & Goals - How will you display progress towards a goal? (10 tools)
8. Nudges - Which behavior and gamification techniques will you use? (22 tools)
9. Enhancers - How can you enhance the salience of the experience? (10 tools)
10. Rewards - How will your actor be rewarded after they do the action? (16 tools)
Learn the neuroscience of climate action design
This workshop will introduce you to the main behavioral drivers of the human brain so you can tap into its motivation core.
Hundreds of examples and case studies
Get access to the world's largest collection of environmental behavior design research, case studies, and examples - as well as a full catalog of Katie Patrick's climate action design work at Hello World Labs.
Who's it for?
Climate professionals seeking to increase action, traction, responses, and adoption of their programs, startups, and products.
- Program managers for energy, decarbonization, and electrification.
- Sustainability managers at local government.
- Startup entrepreneurs in climate, clean-tech, and sustainability.
- Manufacturers of decarbonization and environmental products.
- Corporate impact, CSR, and sustainability consultants.
- Community climate organizers.
- UI/UX and graphic designers.
The behavior mapping process will guide you to develop a clear sense of how you'll track (and show) measurement-driven progress towards a climate goal, a map of your target audiences' steps, the selection of behavioral and gamification nudges you'll use, the skeleton UI/UX of your app or platform, and your marketing plan.
It may even map out your entire business model, sales funnel, and hopefully, deliver a refined and elegant idea that drives real climate action!
